Nike Air Max 95

The release of the Air Max 95 marked a huge shift in the sneaker landscape. Debuting as a performance runner, the sneak stood out from the crowd with its distinct rippled effect to the sidewalls along with its use of bright and neon colours. A bold silo in every regard, the kick was soon picked up by sneakerheads as a street classic. Designed by Sergio Lozano who Nike hoped would bring a fresh perspective to the Air Max family, he chose to craft the shoe around human anatomy - the midsole was the spine, the layered side panels were muscle fibres, and the laces were the ribs. It was the first Air Max sneaker to utilise two Air units, providing a more complete feeling of walking on Air. Over 20 years later, it remains one of Nike’s most popular silhouettes. Read more...